About Pursuit

Why Pursuit was created…

Today the outdoor industry is booming with fresh ideas, companies, and inventions. However, with all these emerging ideas and companies there is a great need for design and branding. As a designer, I couldn’t sit back and watch the very rudimentary design and storytelling of these ideas, and companies take place any longer. It was more than apparent that brand identity, design, and all-around good creative branding was lacking way behind. Hence, why Pursuit Branding was born. With every idea, invention, and company that needs help telling their story visually, Pursuit Branding will be more than happy to help push these all to the max.

About me

My name is Conor Murphy aka Crusty Hunts. I’m an avid outdoorsman, hunter, fisherman, and any other outdoor activities you can think of. As a Graphic Designer, and Brander it was hard to see some of the half-ass brand design, being propagated in the outdoor industry. I figured it was time for me to step in and marry both my love for design and all things outdoors.

This is why I created Pursuit Branding, and how it came to be. A truly outdoor-specific design agency that knows the customer base, and what companies are looking for. Specializing in just all things outdoors allows me to hone in and stay current on design trends, and also setting them. Stay tuned for fresh work to be posted on the site and Instagram page.